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DATE OF DISTRIBUTION: October 6, 2009           FOR RELEASE UPON RECEIPT

FLY TUCSON AIRPORT BROCHURE
NOW AVAILABLE ONLINE

      Tucson Airport Authority’s (TAA) newest brochure, Fly Tucson Airport, is now available from the airport website, www.tucsonairport.org. The brochure is part of the airport’s new marketing campaign designed to educate the community about the advantages of flying from Tucson International Airport (TIA).

      “The brochure is another element of our integrated communications strategy to educate local consumers about what TIA has to offer so they can make informed travel decisions,” said TAA President/CEO Bonnie Allin.

      “Getting buy-in from the local community is essential to demonstrate support to the airlines. Demand is what drives additional airline service to Tucson.”

      The brochure notes that flying from TIA can save $260 on average since travel costs include more than the price of an airline ticket. Comparing the cost of traveling to Phoenix to catch an airplane with the cost of traveling to Tucson International Airport and factoring in the cost of gas and parking, the additional cost of flying from TIA is $89 compared to $352 from Phoenix.

      To download a copy of the brochure, go to www.tucsonairport.org/taa/html/taa_media_brochures.html.

     T-A-A